About this job:
BTL Executive (Sukkur)
Location: Sukkur, Sindh (PK)
Purpose of the Job
The role is responsible for managing and executing marketing activities, including in-store promotions, outdoor campaigns, and events.
Job Description
• Execution, Monitoring and follow-up with agencies regarding Mega BTL & Activation Projects for all brands
• Monitor the in-store category captain program in Key Retail Outlets of the region and define the issues for its smooth operation
• Managing and participate in maximum events to build brand equity
• Monitoring all Outdoor Media Campaigns
•Responsible for BTL activities on ground execution and back checking of outdoor media campaigns
• Regional custodian for Brand KPIs (TOM, penetration and consideration)
• Monitoring of all In-Store BTL Activities (LMT & IMT) driving customer conversion and retention
•Timely communication of Regular Event
•Sponsorship / Mela Sponsorship or any other key marketing opportunity
•Conduct timely Post Audit of all BTL activations and Outdoor Campaigns and report
• Promptly reporting of all Competitor activities and initiatives (Market Intel)
Experience & Qualification
• Minimum Bachelor's degree in relevant field
• Candidates should have at least 3 years of relevant work experience, preferably within FMCG industry
Skills & Competencies
• Interpersonal and Communication Skills
• Stakeholder Management
• Negotiation Skills
• Team Player
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